Events

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Category – Brand Theory /Annual Giving/Direct Response

Description

90% pres, 10% discussion Thought provoking

Are you harnessing the power of your charity’s brand to drive revenue? If not, you should be!

Join Lisette Gelinas and Liz Attfield as they talk about the importance of brand in today’s fundraising environment, and how you can leverage your brand to drive more revenue and increase your supporter base.

They’ll introduce the concept of a performance brand, share examples and tell you the tricks of the trade to leverage your brand in your fundraising strategy to make your fundraising program the best it can be.

Key Learnings:

• The importance of brand in today’s fundraising marketplace
• What is a performance brand and why people are calling it the next generation of direct marketing
• How to harness the power of your brand to become a performance brand
• What the benefits will be to your organization