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VERSION:2.0
PRODID:ADNA Events System
BEGIN:VEVENT
UID:6a68ab6c13d8c
DTSTART;TZID=America/Toronto:20251118T110000
SEQUENCE:0
TRANSP:OPAQUE
DTEND;TZID=America/Toronto:20251118T120000
URL:https://dna.afptoronto.org/events/index.html/event-info/details/id/550
SUMMARY:A Second Serving Session - Measuring What Matters
CLASS:PUBLIC
DESCRIPTION:Join us for a case study sharing how Water First took their dig
 ital fundraising to a new level by identifying digital blind spots\, movin
 g away from \"vanity\" metrics\, and focusing on building deep connection 
 with donors.  \n\nJessica Rawn\, CFRE of Water First and their agency part
 ner Brock Warner\, CFRE of Broccoli will walk you through the digital tran
 sformation journey that culminated in an incredibly successful year-end ca
 mpaign in December 2024.  \n\nYou can expect examples and insights into:  
 \n• What parts of a digital fundraising strategy are often overlooked\, 
 or undervalued.  \n• Where to focus short-term investments to produce lo
 ng-term results.  \n• Why shifting the culture and mindset of your team 
 is essential to growth.  \n• How to keep momentum for the sake of your m
 ission.  \n\nWhether you're leading a small charity or directing fundraisi
 ng for a national organization aiming to sharpen your competitive edge\, y
 ou'll walk away with practical ideas you can implement immediately. \n\nht
 tps://dna.afptoronto.org/events/index.html/event-info/details/id/550
X-ALT-DESC;FMTTYPE=text/html:<p>Join us for&nbsp\;a case&nbsp\;study sharin
 g how Water First took their digital fundraising to a new level by&nbsp\;i
 dentifying&nbsp\;digital blind spots\, moving away from &quot\;vanity&quot
 \; metrics\, and focusing on building deep&nbsp\;connection&nbsp\;with don
 ors.&nbsp\;&nbsp\;<br />\n<br />\nJessica Rawn\, CFRE of Water First and t
 heir agency partner Brock Warner\, CFRE of Broccoli will walk you through 
 the digital transformation journey that culminated in an incredibly succes
 sful year-end campaign in December 2024.&nbsp\;&nbsp\;<br />\n<br />\nYou 
 can expect examples and insights into:&nbsp\;&nbsp\;<br />\n&bull\; What p
 arts of a digital fundraising strategy are often&nbsp\;overlooked\, or&nbs
 p\;undervalued.&nbsp\;&nbsp\;<br />\n&bull\; Where to&nbsp\;focus&nbsp\;sh
 ort-term investments to produce long-term results.&nbsp\;&nbsp\;<br />\n&b
 ull\; Why shifting the culture and mindset of your team is essential to&nb
 sp\;growth.&nbsp\;&nbsp\;<br />\n&bull\; How to keep momentum for the sake
  of your mission.&nbsp\;&nbsp\;<br />\n<br />\nWhether&nbsp\;you&#39\;re&n
 bsp\;leading a small charity or directing fundraising for a national organ
 ization aiming to sharpen your competitive edge\,&nbsp\;you&#39\;ll&nbsp\;
 walk away with practical ideas you can implement&nbsp\;immediately.&nbsp\;
 </p>\n
DTSTAMP:20260728T091524Z
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