Events

July 28, 2020

3:00 pm - 2:00 pm

Demystifying List Trades: How to Cost-Effectively Find New Donors

Info

Date: Tuesday, July 28
Time: 1:00-2:00 PM ET
Location: Online (registrants will be sent a reminder with the login details closer to the date)

 

Demystifying List Trades: How to Cost-Effectively Find New Donors

Learn the overall strategy behind ‘list trading' - a practice that both protects personal data and allows nonprofit mailers to cost-effectively find new donors. Acquisition is expensive because media is expensive and response is often unsustainably low; but that doesn’t have to be the case for direct mail. We just need to think big, share intelligence and learn how to work together.
 

Learning Outcomes:

  • Gain a better understanding of data privacy best practices in direct mail
  • Learn how to leverage direct mail media to improve revenue without compromising privacy
  • Learn how to improve your donor relations messaging related to direct mail media
  • Understand how direct mail fits into the big picture of data privacy, integrated marketing, and media buying


Presented by Scott Jefferies - Director, Media & Data Services
Stephen Thomas Ltd

Sponsored by Stephen Thomas Ltd