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Canadian giving is changing - but generosity isn’t going away. Drawing on insights from The Generosity Report and the latest data from CanadaHelps, Fundraising Effectiveness Project, and other key sources, this session will break down how donor behavior is evolving and what fundraisers can do to build resilient, community-driven fundraising strategies.
We’ll explore shifting donor retention trends, the rise of monthly and online giving, and benchmarks that help nonprofits track engagement beyond just revenue. Attendees will walk away with actionable insights and tools to rethink how they measure and grow generosity in today’s changing landscape.
Three Key Takeaways:
- Giving trends are shifting – Data from The Generosity Report and CanadaHelps reveals changes in donor retention, pledged support, and online engagement.
- Benchmarks for resiliency matter – Fundraisers must track donor engagement beyond just dollars raised to sustain long-term growth.
- Community-driven fundraising is the future – The most successful nonprofits are shifting from transactional asks to sustained relationship-building strategies.
Generosity isn’t in crisis - it’s evolving. The question is, are we evolving with it? Join us to discover how data-backed strategies can future-proof your fundraising.